ABOUT THE PROJECT
The unveiling of ULNY 3D heralds a new dimension to the fragrance experience, through the collaboration of CUUUB by acameo and ULRICH LANG NEW YORK. This groundbreaking project marks a significant advancement in digital fragrance creation by allowing customers to experience the unique scents of Ulrich Lang New York in an innovative virtual environment. The combination of advanced XR technology and acameo's proven CUUUB® platform creates immersive virtual worlds that allow users to discover the fragrances in a fascinating new way.
"ULNY 3D" offers a fragrance experience that engages and delights the senses. From the subtle combination of aromas to the artful presentation of each fragrance, this project shows how the fusion of technology and creative design opens up new perspectives in the world of fragrances. The immersive experience allows users not only to experience the fragrances themselves, but also to discover their history, production and cultural significance.
The support of the Baden-Württemberg Ministry of Economic Affairs underlines the importance of this project for the region's innovation landscape and highlights the significant role of the creative industries in creating new digital experiences. The Metaverse gallery "ULNY 3D" showcases a selection of Ulrich Lang New York's most popular fragrances, including timeless favorites such as ANVERS and APSU. Customers have the opportunity to explore these aromas in an interactive virtual environment and purchase them directly.
ULRICH LANG NEW YORK
Ulrich Lang New York stands for extraordinary, personal and inspirational fragrances. Setting itself apart from chains and prestige houses, ULNY offers an exclusive, curated range of scents for the discerning consumer. With an artistic approach and careful selection of fine ingredients, ULNY create scents that transcend earthly experiences.
CUUUB BY ACAMEO
CUUUB by acameo offers innovative, targeted web solutions with 3D twin technologies. The UX-centered worlds of experience are perfectly tailored to user groups, with a virtual customer journey through the scanning and creation of spaces. Ideal for the realization of digital twins for marketing and working environments.